Business

Iterate and Release Often

You’ve spent the last six months or more working on a major overhaul of your app. You’ve refreshed the UI. Improved the app icon. You’ve

Marketing

A Wish List for the Mac App Store

The Mac App Store may seem like the best option for indie developers, but it’s not. I remember when Apple first announced the Mac App

Marketing

A Better Format for Press Kits

For many years indie app developers have been distributing downloadable press kits. These are usually in the form of a ZIP file. It’s essentially a

Revenue

iOS Game Revenue & Launch Details

I started building Almost Impossible! for iOS on the 22nd of September. I didn’t know what I was building, I was just tinkering about as