Dan Counsell

Product Designer & Founder of Realmac Software.

10 Styles of App Store Screenshots

App Store screenshots are really, really important, if done correctly they can convince more users browsing the store to download your app. Unfortunately so many good apps get overlooked because of bland or poorly designed screenshots. This is not an article telling you how to design screenshots, it's more of an overview of the styles and options that are out there right now.

A Better Format for Press Kits

For many years indie app developers have been distributing downloadable press kits. These are usually in the form of a ZIP file. It's essentially a folders containing a PDF review guide, screenshots, logos, and links. And while this worked for the longest time, it's recently started to feel a little outdated.

7 of the Best Mac & iOS Dev Conferences in 2016

As someone who's been indie for a long time, I really can't overstate how beneficial attending a few conferences every year can be. On the surface of it, people go to conferences to learn. But as most seasoned conference goers will tell you, the real reason they go is to hang out with their peers and make new connections.

iOS Game Revenue & Launch Details

I started building Almost Impossible! for iOS on the 22nd of September. I didn't know what I was building, I was just tinkering about as I often do. After a few evenings it became apparent that I'd actually built a pretty fun prototype of a game. I started thinking perhaps this was something I could finish up and ship if I put my mind to it.

The Problem with App Store Reviews

The lack of customer and developer interaction on the App Store is a bit of joke. It's been seven years since the App Store launched and developers still have no way to respond to customer reviews. Just the other day I was trying to think of other online stores that only allow one way communication. I could't think of a single one.

The Mac App Store Still Needs Paid Upgrades

There’s a growing number of abandoned or apps missing from the Mac App Store, and this troubles me. I know there's always been abandoned software and there always will be. It just feels like there’s more of it now than ever before. Why is this?

Iterate and Release Often

You’ve spent the last six months or more working on a major overhaul of your app. You’ve refreshed the UI. Improved the app icon. You’ve even added a bunch of new features and removed the crusty old stuff that no one ever uses. You release it expecting universal praise. Instead, you're met with a barrage of angry tweets and a bunch of 1 star reviews from your once happy users.

Removing Distractions: Part 2

Late last year I was inspired to try and get back some focus and clarity in my life. I wrote an article explaining the reasons behind it. It was called "Removing Distractions". This is part 2. It’s now six months on and my life has changed because it, but I do have a confession to make first.

Choosing the Right Pricing Model for Your App

Choosing the right pricing model for an app is simple… pick anything other than freemium. Make your app paid and work out where the sweet spot is, keep increasing the price until you've pushed it too far then bring it back a little. If you've got an online component or are delivering new content regularly then make it subscription based. Pretty simple, right?

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