The Details behind a Six Figure App Launch

Monday, 10 November 2014 on Business

On Tuesday, October 21st 2014 Realmac released RapidWeaver 6 for Mac. The product is ten years old and is the first paid upgrade in four years (paid upgrades should happen more regularly but I got sidetracked). It was also the first time I’ve launched an app outside of the Mac App Store since the stores introduction in 2009. To say I was a little worried about this is an understatement. There were certainly things I could have done better, but thankfully the launch was a success.
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Marketing with App Store Promo Codes

Tuesday, 7 October 2014 on Marketing

Promo codes have been around since the early days of the App Store and are one of the most basic forms or marketing, yet they are often forgotten about and not used to their full potential. If you’ve launched an app and had some promo codes left over it probably means you could have done a better job at marketing.
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Getting Started with App Previews

Wednesday, 17 September 2014 on Design

Apple has just introduced App Previews on the App Store alongside the release of iOS 8, if you’ve yet to create one for your app I’d encourage you to do so as soon as possible. App Previews are going to be a huge deal for app developers. They appear as the first image on your App Store product page, arguably they are going to be even more important than screenshots.
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Do you suffer from PLD?

Wednesday, 27 August 2014 on Personal

It’s Thursday evening, I’m feeling nervous, almost sick. I’m pacing around the kitchen staring intently at my phone like nothing else in the world matters. Everything rests on this, any minute now I’ll know for sure. I’ll find out if we made it.
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Are You Building an App or a Business?

Tuesday, 19 August 2014 on Business

Running any kind of business is hard, and making a living from apps is no different. A commonly touted statistic is that 1 in 3 businesses will fail in the first three years. Very few businesses make it to 5 years, if you get that far you're obviously doing something right.
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