The Business of App Design

Advice on Building a Press List

Published on July 22nd, 2014 under Marketing

It surprises me how many companies don’t keep a press list (also known as a media list). It’s honestly one of the most important things you can do for your business no matter what size you’re at. Ironically, it’s even more important for smaller indie studios, yet these are the very people that often don’t have them.

How to Produce an App Promo Video

Published on July 2nd, 2014 under Marketing

Planning and filming a promo video for an app is hard work; its an art form in it's own right. If you've never created one before it can be really tough, there's no shortage of things that can go wrong on the day of filming. I thought it'd be useful to share some of the things I wish I'd known before I started making promo videos for our apps over at Realmac.

10 Examples of Great App Promo Videos

Published on June 16th, 2014 under Marketing

If you're planning your next big app launch, it's pretty much essential that you have a promo video to help generate hype and build excitement around your app. A great promo video will give users and the press something to talk about in the build up to launch.

Prototyping with Facebook's Origami

Published on May 13th, 2014 under Design

I've used Apple's Quartz Composer on and off for years, but it's always been a lot of work to get even a simple prototype up and running. That's all changed now that Facebook have released Origami. I've been using it a lot recently and it's amazing, if you're a UI or UX designer and have yet to build something with it you're seriously missing out.

Putting Together an App Press Kit

Published on April 17th, 2014 under Marketing

Having a great press kit is an essential part of every successful launch, it not only helps show off your app to its full potential, but also gives Journalists a single place to find everything they need. Most apps don’t have press kits and if they do they tend to be poorly put together.

Thoughts on Increasing App Revenue

Published on April 2nd, 2014 under Business

If you’ve been developing apps for a while you’re going to be familiar with the following pattern: You launch a new app, the first week or two of sales are great, but then in the following months, sales start to slow down. Your app revenue is in gradual decline and you wonder when it will stop, and where your daily revenue is going to settle at. It finally settles, and of course it’s lower than you’d like, so what do you do now?

Prompting for App Reviews

Published on March 4th, 2014 under Marketing

Prompting customers to "Rate this app!" has become common practice, and unfortunately because it's so common, it's hard to go a few days without being pestered to leave a review. I don't think customers would mind being asked to leave a review for an app they love and use daily if they were asked at the right time, but unfortunately that's usually not the case.

Paid, Paymium or Freemium

Published on January 27th, 2014 under Business

Choosing the right pricing strategy for any new app is hard, but if you choose the wrong pricing model, it can cost you thousands of dollars in lost revenue. In this article I'm going to cover the three main revenue models on the App Store and explain how to make sure you pick the one that's right for your app.

Why You Need a Great App Icon

Published on January 1st, 2014 under Marketing

With over 1 million apps on the App Store it’s now more important than ever to make sure the icon for your app stands out. A great app icon can be the difference between almost no downloads and hundreds, if not thousands of downloads. Think about how often you skip over apps with bad icons, I know I do it all the time.

What is App Store Optimisation?

Published on December 12th, 2013 under Marketing

However, I do believe ASO is worth investing a little time in, because honestly, it has got to be better than just randomly picking your keywords without doing any research. First of all, I'd advise against paying anyone to do it for you, as it's something you can easily do yourself and you'll probably never recoup the cost.

Designing Great App Store Screenshots

Published on November 12th, 2013 under Design

App Store screenshots are incredibly important to help apps gain more downloads, but unfortunately so many great apps get overlooked by potential customers because bland or poorly designed screenshots are being used on their App Store page. A huge percentage of app discovery happens through search, and if you take a look at how the search results are displayed, it's easy to see why great screenshots are so important.

How to Write an App Press Release

Published on November 4th, 2013 under Marketing

Getting press coverage for your app is really hard work, and unfortunately there's no shortcuts or quick hacks. Writing an average press release is easy, but making it really stand out is considerably harder. The simple fact is that editors and journalists are inundated with press releases every single week, and that severely limits your chances of getting a review or even a mention.

How to Build an App Landing Page

Published on October 7th, 2013 under Design

The App Store is a really tough place to find success. Now home to over 800,000 apps, competition has never been more fierce. Couple the sheer volume of apps with unscrupulous developers paying for reviews and buying installs and you could be forgiven for thinking your app will never make it in the charts. However, all is not lost.

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