The Details behind a Six Figure App Launch

On Tuesday, October 21st 2014 Realmac released RapidWeaver 6 for Mac. The product is ten years old and is the first paid upgrade in four years (paid upgrades should happen more regularly but I got…


Marketing with App Store Promo Codes

Promo codes have been around since the early days of the App Store and are one of the most basic forms or marketing, yet they are often forgotten about and not used to their full potential. If you’ve l…


Getting Started with App Previews

Apple has just introduced App Previews on the App Store alongside the release of iOS 8, if you’ve yet to create one for your app I’d encourage you to do so as soon as possible. App Previews are going to …


Do you suffer from PLD?

It’s Thursday evening, I’m feeling nervous, almost sick. I’m pacing around the kitchen staring intently at my phone like nothing else in the world matters. Everything rests on this, any minute now I’ll …


Are You Building an App or a Business?

Running any kind of business is hard, and making a living from apps is no different. A commonly touted statistic is that 1 in 3 businesses will fail in the first three years. Very few businesses make…