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Choosing the Right Pricing Model for Your App

Choosing the right pricing model for an app is simple… pick anything other than freemium. Make your app paid and work out where the sweet spot is, keep increasing the price until you've pushed it too far then bring it back a little. If you've got an online component or are delivering new content regularly then make it subscription based. Pretty simple, right?

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How I Raised $120,000 with Crowdfunding

I thought about building Realmac's next product the way we always do. Spend 6 to 18 months building an app in secret while using the revenue from our other products to keep the company going. Ship it once it’s perfect, then pray to the gods that people buy it so we can stay in business. Rinse and repeat.

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WWDC Guide for Indies, 2015 Edition

The first year I went to WWDC they had early bird pricing. Apple offered tickets at a discounted rate to try and encourage developers to attend. That was pre-iPhone, way back in June 2007. A lot has changed since then. WWDC has become so popular that you now enter into a lottery system just for the chance to buy a ticket.

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Product Revenue Snapshot

There's been a fair amount of talk lately about whether it's still sustainable to be an indie developer. The short answer is yes, but that doesn't mean it's easy. I think most developers will agree it's now harder than ever to make a living on the App Store.

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