Build a Great App but Don't Forget about Marketing

Whatever type of product you decide to build, you need to make sure it’s something you’re interested in, something you care deeply about. Don't build it if you're not passionate about the idea or pos…


Removing Distractions

A while ago I read an article on living a year with a distraction free iPhone. I laughed when I read the title, this guy must be one crazy fool I thought to myself. After reading the article I felt…


The Benefits of Selling Software outside the Mac App Store

When you get swept along in the shininess of the App Store it’s easy to forget that you no longer know who your customers are. You don’t have any of their details, you can't even respond to them when the…


The Details behind a Six Figure App Launch

On Tuesday, October 21st 2014 Realmac released RapidWeaver 6 for Mac. The product is ten years old and is the first paid upgrade in four years (paid upgrades should happen more regularly but I got…


Marketing with App Store Promo Codes

Promo codes have been around since the early days of the App Store and are one of the most basic forms or marketing, yet they are often forgotten about and not used to their full potential. If you’ve l…